Why are Cultiveat tomatoes so red?

Tomatoes, like most fruits, are best when ripe. The tomatoes you typically see come in shades of orange because most of them are harvested pre-ripening.

This measure takes into account the travel time from the Highlands as tomatoes continue to ripen even when they are no longer attached to their plants. If tomatoes were allowed to ripen on the vine, they would go bad by the time they reach you.