What is a live plant?
A live plant is a plant that is still attached to its life source. In the case of Cultiveat’s leafy greens, they are delivered to you in their cartridges that provide nutrients for them to stay alive. That’s why you’ll see its roots still attached, and why you can let them sit in water outside the fridge! This technology was developed to provide the freshest produce to at-home customers and restaurants alike.
Most – if not all – veggies on the shelf or at the market are not live plants, as they have been detached from their nutrient source and roots. Veggies that have been trimmed from their roots continually lose their nutritional content, freshness, and flavour. That’s why Cultiveat’s greens taste extra vibrant and crisp!
Why is it better?
Better nutrition
Vegetables start losing nutrients within 24 hours after harvest. Keeping them alive retains their nutrients all the way to your plates.
Longer lasting
Our veggies stay fresh and yummy for 2 weeks or more in the fridge. If you don’t have fridge space, you can also let them sit in individual containers of water, with their cartridges fully submerged. Keep them in cool areas away from direct sunlight.
Better flavour
Produce taste the most vibrant when they are fresh. Trim the cartridge off right before mealtime for optimal crunch and yum!
Pro Tip: With ‘live plant’ labelling and advertising claims floating around, be sure to ask your produce provider about how the vegetable is still “live”. There’s no harm in finding out more about the food you eat.
